Honestly speaking, I did not realise how much my beauty collection has expanded over the past 12 months from skin care to make up to hair products. Some were gifted and some were purchased or more likely hoarded by yours truly. I am sure many of you beauty bloggers or beauty lovers out there are guilty of purchasing products in the name of research. Trust me baby, I know. *hides guilty face*
That being said, I am more than likely and happy to purchase a product from a brand that collaborates with charity. With the sale proceeds donated to a certain charity fund (be it fully and partially) most certainly helped "deviate" that twinge of guilt that hits you everytime your purchase a product.
BUT HEY, there's an awesome brand with amazing products which will help fund a "mini loan" to women entrepreneurs which require help all around the world on International Mandela Day. All you need to do is help direct the loan to a woman entrepreneur of your choice.
Ok, ok.... before I stop making sense or lose you halfway, I will give you a quick overview of what joinFITE does and provide you with further deets re how you're able to play your part and help make a difference on International Mandela Day.
WHAT IS joinFITE?
joinFITE is an active philanthropy platform, powered by Kiva.org and championed by Dermalogica, that connects you to women entrepreneurs who need a hand up. By providing women access to small interest free loans, they are able to start or grow a business, bettering themselves, their families, and their communities. joinFITE is a fun and easy way for you to help another when you activate a donation from our partners.
Kiva.org powers the joinFITE platform, and is a non‐profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.
(extract from joinFITE.org)
WHAT AND WHEN IS INTERNATIONAL MANDELA DAY?
International Mandela Day falls on Wednesday, 18 July 2012 - to call for action for people all across the globe to take responsibility of being a change maker. Dermalogica is aiming to achieve a total of 670 microloans worldwide on that day.
HOW TO BE A CHANGEMAKER ON MANDELA DAY?
1. Visit JOINFITE.ORG/MANDELADAY.
2. Follow the prompts and CHOOSE your entrepreneur.
3. Be sure to credit your joinFITE team - Australian Beauty Bloggers :)
4. Don't forget to share your action on Facebook, Twitter, Pinterest - simply click on the link to share the pre scripted text and add your own message.
( The power of social media - if trashy tv show like #TheShire can start trending before its first commercial break, I am sure we can help to try achieve the goal of 670 microloans)
Don't forget to mark this day down on your diary and make a difference.
AND don't forget to spread the message.
Every. Click. Counts.
A woman entrepreneur's life might be changed and she will probably secretly thank you for that. :)
For further information regarding joinFITE, please visit joinFITE official website.
PS: SPECIAL THANKS to Dermalogica for supporting such a good clause and all the effort and hardwork trying to spread this message.
Have you done your part yet? ;)