Showing posts with label Update. Show all posts
Showing posts with label Update. Show all posts

Sunday, November 17, 2013

What now? ThroughBeautyEyes.Com 3.0

Why, hello there.

If any of you have been following my posts over the past couple of months, I kept mentioning these words along the line - revamp, refocus, rethink the direction of "Through Beauty Eyes" but nothing has been done to date.


"Inspiration without execution is simply hallucination" 



What started of as a hobby and love for beauty products has somehow developed into a brand, whilst not quite intentionally. Don't get me wrong, I am no where near as many twitter followers as the newest Big Brother housemates nor am I gaining VIP passes to international fashion shows to share the front row view with my 888k Instagram followers. But hey, I do have a few people that listen to shit I post on the World Wide Web and double tap the #foodporn or #fitspo I post on Instagram. 

After reading the entire Personal Branding for A Better Life series on Entrepreneur.Com (GREAT website BTW), it got me rethinking about the rebranding plan I had for ThroughBeautyEyes.Com. 

I think the main reason the rebranding didn't end up happening (or kept being pushed behind) is I got lost somewhere along the way of what "brand" do I want to portray to the public eyes. I try to recreate a brand that "fits" into a certain structure because apparently that's how you make money. Also, I subconsciously make "beauty products" the core of my brand and try to fit everything else around it as that was how this blog started. However, as I grow older (and I'd like to think slightly wiser), my undivided attention for beauty products has beens slightly deviated over the past few years. No, my love for bright, bold lipsticks still remains but my attention is now cheating with a whole lot of other things too. What a wh0rebag my attention can be. ;P 

As a result, I stopped writing/ ranting regularly because it became quite a chore to keep up with a regular posting schedule focusing on a single topic. Writing was never my forte (I am more of a number nerd) and I can probably never master the art of writing. Hence, 99% of my posts were written like how I would speak in real life. (I think if I would ever need to podcast my posts, I could just read the entire post out without needing a script. #justsayin :P)

ANYHOOS, I digress

Point is - rather than trying to craft a "blog business model" and focusing on ONE topic, I am going to just 


No, I have not all zen-ed out and decide to turn this into a coaching blog. A glass of green power smoothie and a few cacao balls ain't gonna make my life beautiful. I am still superficial and like pretty things. Don't worry, there will still be a lot of features on beauty products especially good & cheap buys (who doesn't like a cheap and quality purchase. It almost feels like winning the lottery. Kinda.) and lotsa lipsticks (Well, because my name is Adeline and I have lipsticks addiction). 

Clockwise from top:
Laurent Perrier @ Langham Sydney | Black Coffee Lyrics @ Surfers Paradise | Espresso Martini @ Cafe Lounge

On top of the ones mentioned above, "beauty" in "ThroughBeautyEyes" now encompasses a whole lot of other stuff - anything that makes life beautiful (how cliche of me. HA). In another words, it can be my favourite pub/ bars with awesome happy hour cheap drinks (trust that to be first on the list), "elevator selfie" #ootd (because I do not have a photographer boyfriend to take model shots of me), cosy little cafes around Sydney, social media related (because social media involves more than double tapping and swipping right :P) and even as far as anything data-related (my new discovery which I find somewhat fascinating). 


And no, I did not miss out on health and fitness. Fitness is such a huge part of my life that I dedicate an entire website to talk about it. Have I mentioned I talk alot? IF health & fitness is something thats up your alley, head over to www.EatThisBurnThat.com and www.Facebook.com/EatThisBurnThat for further updates which are mostly #fitspo #gymtime & #healthyfoodporn related.  


This is going to be slow transformation as I will be testing different waters and expanding my "horizons". And this time, instead on focusing on coming up with an entire new layout/ logo and "brand name", I will start with the content first and slowly mold it and shape it to the desired brand I want. I am not going to lie - I can't promise that this will be updated 5 times a week but I will try my very best. For more frequent (and less wordy) updates, be sure to follow me on:


XOXO,
A

Friday, June 7, 2013

Through Beauty Eyes Social Diaries #3 +

*Checks calendar*

What the fuuuuuu....dge? It's JUNE already?!?!?! 

How did the first half of the year flew by? And how did I neglect my little baby here for over a month? 

Well, I have been working on a side project which to be revealed at the end of the post and that has been taking up a whole lot of my time along with other life issues, gym and well... social events =P 

Lets catch up with what's happening in the beauty and social scene on Sydney as of late, shall we? And of course, some new products for the colder weather! 

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Pearls, bow tie, flappers seem to be back in action ever since our dear mate made its appearance in this new film called "The Great Gatsby" and yours truly happened to be partying like its 1920s at The Great Gatsby SoirĂ©e at Hugos Lounge last Friday. 

Photo Credit: Hugos Lounge
Close friends of mine would know how bad of a "dresser" I am when it comes to dressed up party. Like really bad. 

Photo Credit: Hugos Lounge
But I think I'm getting better at it especially after THIS particular rad, badass shot with my drinking partner in crime. :P

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Apart from cool parties and events, I do try to attend at least 2 events/ conferences/ exhibitions that's related to personal or professional development. "Make sure you invest some time and money in learning" said Jack Delosa

Your's truly at CEBIT 2013 - the largest business technology conference in Australia. Whilst I am no where close to be a decision-maker of a large corporation, it was really a massive eye-opener in terms of the technology available out there, especially with the evolving digital industry. 

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Remember that morning where your feed is flooded with Sydney's fog? Yeh - that ONLY morning where I was fortunate enough to a breakfast launch at Orbit Restaurant and Bar - one of the best spots in Sydney with stunning view, Sydney decides to be shower its concrete jungle with nothing but fog. 
Thanks buddy. 

We were introduced to the brand new RACINNE skincare range that was recently launched in Australia. 

Seven years of dedicated research later, this Canadian brand with world-leading Korean formula released two new ranges - The Ultimate Aqua Blanc Series (for women 30+) and The Ultimate Hydra Perfection Series (for women of all ages). These new ranges boast an advanced biotechnology formula, known as "Callus Cultivation Technology" providing nourishment, hydration and protection to skin. 

"The new ranges penetrate to the deepest layers of skin improving dull, dehydrated and aged skin, which is a common side effect of a natural climate such as in Australia" (BDM of Racinne International)

I am pretty excited to include these new babies into my winter skincare routine especially my skin is "well known" for being exceptionally dry during the colder days. Did I mention that they are pretty reasonably priced too? They are now available online at www.racinne.com.au 
I will let you know what I think about them once I go on a thorough test drive. :)

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Yet another great LiveAspireBlog event with my lovely and absolutely talented friend - Christina from Hair Romance as one of the speakers. If you are looking for some simple yet creative hair-spiration, Hair Romance is THE place to go to! She's currently doing a 30bunsIn30days challenge, don't forget to check that out too!

Check out my wrap up of the previous two #LiveAspireBlog HERE

The extremely talented Miranti from Pen & Peplum was one of the sponsors of the recent Live Aspire Blog and look at this genius and gorgeous creation of hers! A Blogger-To-Do-Lists! 

I.AM.IN.LOVE.

Seriously, a must-have for bloggers!

Unfortunately, her ETSY store is temporary shut as she is away on her holiday. However, don't forget to check out her lovely blog and look out for any updates on when its available again. 

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I love breakfast,  I love breakfast launches even more. I love breakfast launches with scrumptious menu and awesome team the most! 
(That's because I get to enjoy the favourite meal of my day, learning about awesome new products/ services before my day job!)

Pretty-In-Pink table settings at HerFashionBox Blogger Brunch | The Grounds @ Alexandria

PINK Box matches my iPad mini and lippie :P

HerFashionBox is a monthly subscription box with 2-3 fashion accessories + added beauty and lifestyle products and a bonus magazine that shares the latest tips and how-tos using the products included in the box. 

Unlike other subscription boxes with one-size-for-all-concept, you get to select your style - Classic, Feminine or Trendy with HerFashionBox

Wanna find out more about HerFashionBox, Norlin from Baubles Bubbles Blog did two detailed reviews HERE and HERE

And guess who I bumped into at Hugo's Gatsby Soiree? 
The cofounders of HFB - Kerry & Kath! 

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LUSH heaven with a glass of Chandon in hand, NEED I SAY MORE? 

With my gorgeous "blogger" friend - Nella aka Miss Beaute Gazette

Rockin' LUSH Sea Spray (LOVIN this!) with my fresh-off-the-salon hair cut from John Azi (more to come!) and one of my fav bubblegum pink lippie - MAC Candy Yum Yum

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One event after another, a few during the week, over a couple of weeks is the reason why I very much enjoy Saturday-Night-In in my pjs doing nothing with my candle and a good mag or a chicklit.

Photo Credit: Urban Society
 With Andy (aka Mister Kitchen Ninja) at Crane Bar launch at Potts Point after the LUSH Bloggers Event. 

Just your usual Wednesday night where you get to have a photo with the sexy Luke Jacobz

 
Japanezu Girls
 *insert Asian emoticons*

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The sleek interior of newly launched Brad Ngata on Crown after 12 years at his Goulbourn Street salon! 

Ladies and the man behind Maxted Thomas 

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Eurovision Finals Dress Up Party at Oxford Art Factory with Mel & Le Bestie!

Let's just said the best part of the night was dressing up and I was proud to stay around to find out what the fuss about Romania is all about! Eurovision is definitely not my cuppa tea. 

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As mentioned earlier in this post, THIS is the side project that I have been working on that's launching in the next two weeks! :)


(Head over there NOW and sign up to our newsletter to get FREE and latest update about our launch and any health & fitness related stuff!)
Don't forget to share the love on Eat This Burn That favourite hang out spots too!

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 Wonder how I survive a week filled with events without looking like a dag? Stay tune for my next post where I take you through my life-saviour/ HG products that save you from looking like Lindsay Lohan after media Thursdays :P

That's an update from my side of the Social Diaries - what have you beauties been up to?


XOXO,
A

Thursday, March 28, 2013

Through Beauty Eyes' Social Diaries #2 + What's New?


HAPPY THURSDAY lovelies! 7.5 working hours to go and it's THE long weekend. Everybody gives me a HELL YEH! *Too much EDM songs as of late*

What's a better way to make a return after another month of unannounced than a pictures-filled Through Beauty Eyes Social Diaries and What's New post? 

Picture speak a thousand words and lets me honest here - we all enjoy scrolling down pretty photos over reading thesis-like-paragraphs. Well, at least I do. Most of the time anyways. 
(Just a heads up - the next few series posts will be as wordy as you could possibly imagine! Keep reading if you're curious =P) 

Right? RIGHTTTT?

BE WARNED - the will be one HECK of a picture post since I, well, have not neen updating this poorly neglected space of mine with social events and newly launched products since... Forever. 
#GuiltyAsCharged


I attended BIODERMA Blogger Breakfast earlier this year and was introduced to a few of their newly launched products and most importantly the price reduction for one of the best sellers - BioDerma For Crealine H20 make up remover! This is THE make up remover that's sworn by international make up artist - Rae Morris

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Launch of Colgate Optic White @ The Island
Gorgeous  weather, amazing view of the Harbour Bridge and Opera House, unlimited supply of bubbles - what more can you ask for at a launch?

Colgate Optic White is a revolutionary new toothpaste that claims to deliver three shades whiter teeth. Whiter teeth without the fuss and expense of having to visit the dentist. Sounds like a pretty good deal to me - would definitely love to see how effective the whitening effect is! 

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I was invited to the media launch of Batiste Dry Shampoo in Fruity & Cheeky Cherry at The Winery a while ago but couldn't make it cos my finger was getting screwed. #punintended But the lovely Fiona from Star PR sent me a love package with the brand new Batiste Dry Shampoo in Fruity &Cheeky Cherry to try out.

Can i say, I'm in love - This might have just taken over Diva as my all time fav dry shampoo (as blogged about HERE)! They are both great saviours during my lazy days but Cherry smells WAY better. Anything that saves me time and smells awesome always score extra brownie points in my book! This will definitely be a repurchase! 

Benefit Fake Up Concealer Launch @ Benefit Boutique, Paddington

Maxted Thomas crew and their play costume
Ladies - remember the doll house filled with make up we used to play with (or wish we had one) when we were a kid? Well, I found myself one, except with REAL make up thanks to Benefit Australia.

With le bloggers :)


Tasty Apple Martinis served by sexy topless butler whilst playing with make up? UHM, why thank you Maxted Thomas.


 The hydrating ring around the outside of the concealing core is made from vitamin E and apple seed extract, providing immediate moisturisation around the eye area. The concealing core itself hides dark circles, smoothes skin and diffuses light, to create a flawless complexion as well as hydrate the skin for six hours." -  Benefit AUS


Remember those mornings where you feel like you should go out in a mask simply because you have eyebags of a panda with dehydrated undereyes? You want to conceal yet you feel like your skin is so dry its about to fall off? Well, this revolutionary new product from Benefit – Fake Up concealer is here to save the world! Available in Light, Medium and Deep – the Fake Up is a hydrating crease – control concealer that conceals dark circles and diffuses fine lines for silky smooth coverage.

I have yet to try this myself  but I am pretty keen to, especially with the colder months coming up *Adeline’s face slowly transform into a Sahara desert*. 


Attended my first Live, Aspire, Blog event - covered HERE

Yours truly was lucky enough to get a last minute invite from Miss Lather Rinse Repeat, ie Michaela as her plus one to Lindt Cafe, Martin Place relaunch - an invite to impossibly say no despite the fact that I wasn't in my best work outfit; (either thongs & corporate wear or runners with workout shorts) hitting the gym post workout, prior to the event; and having ZERO make up besides lipsticks in my handbag*.  You can imagine the horror I had when the red carpet at the entrance appeared in front of me. Go figure. 
*Before you go "What? But you're a beauty blogger" on me - I usually carry a massive make up bag which weighs a tonne in my handbag. I, however, have removed these extra "burden" ever since I broke a finger



CHOCOLATE HEAVEN (Clockwise from top):
Hazelnut martini (OMFG) & Dark Chocolate Shot, Freshly made chocolate slice, Lindt brand new mocha machiato & freshly made macarons (SALTED CARAMEL. THE BOMB. NUFF SAID) 

Despite all that, I'm SO GLAD that I attended. I might have went into severe chocolate coma that night with all the amazing delicacies about. THANK GOD I squeezed in a quick HIIT before - my dress 
would have probably snapped otherwise due to the chocolate baby! #EatThisBurnThat
Don't forget to LIKE me on EatThisBurnThat Facebook Page or FOLLOW me on EatThisBurnThat twitter for some daily #Fitspo & #MealPrep ideas. Very exciting announcement coming soon! :)
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I couldn't make it to the Neutrogena Naturals launch due to the pretty last minute invite but a big thank you to Platinum Media for sending me the newly launched products to try out! 
Neutrogena is my first skincare memory as they were introduced to me when I hit "the age to start wearing skincare". Mum picked Neutrogena over other brands simply based on the fact that its "gentle and effective" message. And of course, its pocket friendly too. Now kids, if you have just hit the age, remember less is more. The simple, the better. The last thing you want to is getting your skin used to some super exotic and exy skincare at such a young age! 
Neutrogena Natural range is claimed to have use ecofriendly ingredients to provide effective results. I have yet to try this out myself but I would love to see if it still works as well on my post teen skin. :) 


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Just like your body, your skin needs its own detox program to recharge its battery and regain its energy. Need a little pick me up and detox after endless sleepless nights, party seasons, fashion week? A 1-month treatment with highly concentrated plant extracts and detoxifying properties to act globally in all 3 major levels of the skin detoxifying chain, SISLEY' s new BOTANICAL D-TOX is the answer for you. 
This should be pretty sweet after my mini getaway in Easter and post summer party seasons! *Adds into new beauty regime* 
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#LifeOfABeautyBlogger – rushed to Dermalogica MultiVitamin Power Serum launch after SISLEY’s Botanical Toxic Launch. This new antioxidant-rich formula features vitamins A, C, E and F to enhance cell-turnover, reduce hyperpigmentation, and ensure a smoother surface appearance. Great for use in morning and night.
With an existing range of great products under its belt, Dermalogica did it again by introducing the all new Dermalogica MultiVitamin Power Serum. Packed with antioxidants, vitamins A,C,E and F – it claims to enhance cell – turnover, reduce hyperpigmentation and ensure a smoother surface appearance. New alternative to botox, perhaps?
I am pretty keen to add this into my new beauty regime – will keep you guys posted on how it goes!

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Future Music Festival 2013 - which was pretty damn awesome! 
HARDWELL & STEVE AOKI were LEGENDS!

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Then, it was an awesome Saturday night out with the girls @ Marquee - which further confirms why going out on a Friday is WAY better. 

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Also, if you have been stalking following me on Twitter, Facebook or Instagram (if not, WHY NOOTTT? Head over there now! :P) - I apologise for a series of back to back updates from The Unconvention organised by The Entourage - a community for under 40 (aspiring) entrepreneurs. 


Boy, did I have a massive brain seizure (in a good way, of course) with all the useful tips and information given that day by the inspiring Jack Delosa, the founder of TheEntourage (and a gazillion other achievements), Petar Lackovic and Kristine Sampson. Anyhoos, stay tune for a few wordy upcoming posts - don't wanna give away too much as yet. :P

Yours truly in between breaks, charging her iPhone like a bogan. #ClassyLady

I hope you enjoyed this EXTREMELY long update post and sincerely hope that it did not cause any bandwidth seizure due to the excessive amount of photos. HA

HAVE A LOVELY EASTER MY DEAR READERS - eat all the Hot Cross Buns and Easter Eggs. In Moderation of course! Don't forget - Eat This Burn That. :P
Any special plans??
Stay tune for the wrap ups for The Unconvention event - I will be blogging from a secret location! Whoop Whoop!


XOXO,
A

Tuesday, February 26, 2013

Through Beauty Eyes 2.0 and #LiveAspireBlog


HOWDY!

As mentioned in my New Years Resolutions post , 2013 is about figuring out the direction of my career, this blog and life in general! I'm proud to say that it's going well thus far. I have been spending more time reading coaching, inspirational self help, careers (mainly women focus) blogs (all of which I used to think was bullshit) and they really help and my perspectives have changed so much since then! While I'm still a LONG way to go but I am definitely closer to where I want to be! 

So, I don't think I have ever went through my history of blogging. 

ThroughBeautyEyes is turning 3 this April, but I started blogging back in 2006 - being the rebellious 18 year old I was, I need a place to release my teen frustration and rants. Then, it evolved into a VERY personal blog throughout my university life, which talks about everything from my exam & assignment stress (PFFFT, those were NOTHING compared to the quarter life crisis I'm facing now) to issues with my room mate when I first moved out on my own, heartbreaks & crushes, crazy parties and events I attended (Looking back at those photos, I wonder how did I cope with partying for 3 consecutive days) and my battle with food, losing weight, fitness, bullemia (all of which will be revealed at Eat This Burn That soon! Head over to my ETBT FACEBOOK PAGE and "Like" it to keep yourself updated!) - just anything under the sun really!  

Through Beauty Eyes was born approximately three years ago when I decided to shut my personal blog with the fear that my potential future employer is able to track down all my crazy shenanigans, my hot crush of the week, my angry moments...on the World Wide Web. Yet, I wasn't ready to give up blabbing about random stuff online. And BAM - ThroughBeautyEyes was created. It became a platform for me to express my passion and love for make up/ beauty products and to share my cheap and awesome finds (who doesn't like the #winning feeling of snatching a good bargain?) - hence, the name "beauty". I talk, blog, rave about my favourite lipstick colours (which changes every couple of days. I know.), my new FOTD, the new dupe I discovered - all things related to beauty. 

However, beauty in my eyes has now gone beyond just lipstick, eyeshadows and blushes. Don't get me wrong, I'm still very much in love with my beauty products. Heck, I even painted my nails despite a broken finger (much to the amusement of my physiotherapist and many friends). Beauty in my eyes consists of appreciation of simple pleasures in life such as a good brunch spot, a cup of good coffee, a bottle of good wine, cool pubs and bars, fashion, health and fitness (@EatThisBurnThat) - just anything that makes me happy! 

So, do expect new features and more beauty unrelated stuff in this space! Its going to be a slow evolution as I'm still trying to "soul search", reevaluating stuff and tweak what's right for the blog! This is probably why my updates have been sporadic and inconsistent over the past few months. I could blame it on my injury, my work, being "flat out"...But these excuses are getting stale and IF I really want to, I would have been able to find time for to update. 

Ok, enough of babblings!Me thinks its time for some visual and fun stuff! I mean, a blog post is incomplete without pictures, don't you agree?


So, as part of my "branching out from beauty" initiatives, I decided to RSVP to the Blogging & Entrepreneurs #LiveAspireBlog Meet Up organised by the lovely and inspiring Jess from Live Healthy Simply and Ursula from The Aspirer last Sunday after finding out about it from Katherine of Through My Looking Glass!


 Definitely something new and never been done before.

 On the contrary to popular belief, I can be shy at times and maybe a tad socially awkward when it comes to networking events. #truestory

 Hence, I dragged along my partner in crime - Miss An Ly who has a lovely blog at Lemon Lime Glitters


The meet up was held at a vegan friendly cafe at Bondi Junction - Earth To Table which serves raw treats and superfoods! My advice is - don't underestimate these superfoods. A little go a LONG way! I could barely finish half a glass of my Raw Chocolate Superfood Smoothie with Maca, Goji and Lucuma (I think I will stick to #eatclean for now - superfood is a whole new level for me! Lol).

DELICIOUS & GUILT FREE treats!! 

Truth to be told, I was THIS close to bailing because weather was absolute rubbish on Saturday and the event starts at 9:30am (Yes, its almost unheard of that Adeline will be seen at 9:30am on a Sunday morning.) I am glad the angel side took over me that morning and rocked up instead. THANK GOD I DID. After meeting and speaking to the ambitious ladies with the same goals and objectives, I left feeling more inspired and recharged! 


"Do not expect positive changes in your life if you surround yourself with negative people" 

That statement could never be more accurate and spot on! I used to think it is bullshit and it's just another "life quote". But trust me, once you start hanging around like-minded people who strive towards the same direction as you, you will more motivated and hungry for success. 


The two lessons that I have taken away with me from that quick meet up were:

1. Never say never. You just gotta believe in yourself, believe that you can succeed and take the plunge. There will never be the right moment. So JUST DO IT.

2. Start screening the people you have been hanging around with and stay away from the negative people. They do more harm than good to any goals you have. You know those who doubt you the instant you tell them your ideas/ plans instead of providing constructive criticism? YES, THOSE. 

Being surrounded my inspiring people is simply amazing! It keeps me going whenever I am on the verge of giving up or having self doubt! Trust me, it really makes a difference! :)

I hope you guys are as excited as I am about the changes in the future! 

Let me know if there's any new features that you would love to see on Through Beauty Eyes! 


XOXO,
A

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